The best place to find employees for your small business is not always obvious. This article will provide you with top tips on how to reach more candidates without breaking the bank.
How to Find Employees for Your Small Business – 10 Creative Tips from Small Business Leaders
We all know that hiring the best people is crucial to small business performance, profits and growth. These tips from 11 experienced small business experts will help you to get in front of more of the right calibre of candidates.
Before we turn to creative ways to find employees for your small business, let’s recognise that recruitment boards play a role too. We recommend Indeed because it has 70 million candidates looking for their next role right now. And if you are new to Indeed, you can promote your first job ad with a free $50 sponsored ad credit.
1. Post an Ad on College Noticeboards
“I’ve had a lot of success finding interns and employees (both part-time and full-time) at local universities in the area. Colleges are a great place to find potential new hires because students are hungry for the experience and eager to show off what they have learned, especially post-grads. Consider sharing your job listing on a college jobs board and see who reaches out with their interest!”
2. Hire a Loyal Customer
Cynthia Rowland runs Cynthia Rowland Beauty Systems and we really liked the creative way she set about finding freelance writer:
“We recently took the uncommon step of hiring a freelance writer who happens to be a devoted user of our best-selling product. Who better to write about and promote our program than someone who says she is obsessed with it? She also has the credentials we were looking for. A win-win.”
3. Use the New Jobs Feature on Facebook
Brand Chopp is Hiring Manager for iHeartRaves who pride themselves on creating a happy place for people to work, because happy people perform better. He shared this great tip with us:
“We use the new Jobs feature on Facebook which provides an excellent channel to build a high powered workforce. This feature is making the hiring landscape more competitive, both for recruiters and candidates, as the pool of talent has vastly increased. Employers and recruiters are becoming more selective as they have a bigger pond to fish from, and candidates have more to prove in order to stand out enough to be interviewed or accepted for a position.
A great feature is getting the application pre-populated with information from the candidate’s profile. Social media and the job market has been on course to meet up for a long time, and now it’s finally here.”
4. Get Advice from a Staffing Expert
“Small companies often lack in-house HR expertise and resources, so consider reaching out to a specialized recruiter. Working with a staffing expert to hire the right person in a short time frame is often more cost-efficient than engaging in a long, drawn-out hiring process and trying to do it all yourself.”
5. Outsource to a Virtual Assistant
John Jonas runs Onlinejobs, which is the largest virtual jobs board in the Philippines. His tip does tend push readers towards his business, but it’s a great tip so we couldn’t leave it out:
“One option small business owners should explore is outsourcing project based work to virtual assistants who will be grateful for the work. This is a very cost-effective solution for remote roles like bookkeeping, website maintenance, project management, SEO work, office and secretarial work. The beauty is that it frees up your core team’s time to do want they do best, whilst the important work that can be delegated to support them still gets done.”
6. Use Social Listening to Find the Right Employees
“You definitely have to be creative. We use social listening on Twitter to find out what people are talking about. For example, a person might be sharing articles about an industry they love or a city they love. They might be commenting on projects that others are doing that they themselves would love to be doing. If your company fits with the interests a great candidate is expressing, that’s an opportunity to step in and offer them a job.”
7. Advertise to Your Social Followers
Jeff Moriarty’s family run a custom-made jewellery business called Mother’s Family Rings, and he was kind enough to share the following smart tip with us:
“Our family owns a small business and has had issues in the past with finding employees. However, we have hired the last three employees through social media. We simply let our followers know that we were hiring and the response is great. Not only did applicants have the experience we were looking for, they were already familiar with our company and like what we do. They have all made great employees and are still working with us today.”
8. Craigslist Works Really Well for Us
Joe Mascaro is the Director of Operations for Wing Partners, who distribute glass wall systems for the contract market. Joe had the following smart tip to share with us:
“We’re a small company (11 people) and we have found some of our best employees on Craigslist. When I tell people that, I usually get skeptical looks. But I’ve tried all kinds of job websites for hiring, including the generic and specialty ones for our industry with little success. Whereas, with Craigslist, we get a huge volume of applicants. Yes, you have to wade through many bad applications, but it is worth it for the small number of great ones that come through.”
9. Use LinkedIn Ads to Target Specific Skills
David Miklas an experienced labor & employment attorney runs Miklas Emplyment Law. He shared this great tip with us:
“LinkedIn is a great way to target employees for your small business. An employment ad can be highly targeted using a range of criteria like job title, qualifications, skills and industry. The key is to avoid being too narrow in your targeting. For instance if you advertise for applicants aged 22-35, you may get sued for age discrimination because such ads can be successfully argued to exclude older applicants.”
10. Create a Great Place to Work
Zack Hendrix recently sold a successful lawn mowing business called GreenPal and his story of how he build is crew is well worth hearing:
“Much of our mowing team is comprised of Guatemalan immigrants, the finest people I have ever known. Typically, they would come to the United States for several consecutive lawn mowing seasons, saving as much money as they could to improve the lives of their families back home by building homes, ranches, and setting up farms stocked with cattle.
This became our company’s purpose, our Why. In weekly meetings, we would get progress reports from our men on how projects ‘back home’ were coming along. In the halls of our office and in the shop we displayed picture collages of all the homes, farms, and businesses that had been established by our people in Guatemala.
Word-of-mouth looked after the rest as our existing staff introduced friends from back home who had the same ambition for their families.”
The Juice Press
This article shared creative ways to find employees for your small business. The great thing about these tips is that they are already proven and most of them can be tested at little or no cost.
If you have any other great tips to share with us, do get in touch using the comments section below.